Introduce your business and what you do there.

I’m the CEO and founder of Touchdown Coworking Space, a shared space provider for entrepreneurs and different companies.


What challenge were you trying to address with East & West Inc?

We needed their team’s expertise in lead generation.


What was the scope of their involvement?

East & West Inc has helped us run a digital marketing campaign to optimize our online presence and help us secure more leads. They’ve initially conducted market research to identify industry trends and devise particular strategies that set our brand apart. Upon collating their findings, they’ve then rebranded our content on our Google, Facebook, and Instagram accounts by updating our theme and company information — most of the content being distributed across our Google and Facebook pages. Additionally, their team has spearheaded an email marketing campaign to further get the word out about our business. At present, East & West Inc leads our LinkedIn marketing campaign as we’re trying to implement a new client acquisition strategy. We also rely on their team to manage our ongoing promotions and any marketing-related efforts.

What is the team composition?

My main point of contact is the manager, who’s in charge of relaying our needs and requirements to their team.

How did you come to work with East & West Inc?

East & West Inc’s team was recommended to our company.

How much have you invested with them?

We’ve spent about $75,000 CAD (approximately $60,000 USD) so far.

What is the status of this engagement?

Our ongoing engagement with East & West Inc kicked off in February 2020.


What evidence can you share that demonstrates the impact of the engagement?

Our ongoing engagement with East & West Inc kicked off in February 2020.

How did East & West Inc perform from a project management standpoint?

We communicate via phone calls and in-person meetings. East & West Inc delivers what they promise, and they see to it that there are solutions prepared for unforeseen circumstances, which I appreciate as a project manager myself. Their team has efficient planning skills, and they conduct thorough research before actually deciding on a strategy to implement. They get the work done right the first time — that says a lot about their expertise and work discipline.

What did you find most impressive about them?

East & West Inc knows the ins and outs of market research — they showed me concrete data to work around with, and they have an understanding of my clients’ needs, and what must be done to meet those. Additionally, they have their strategies in place to ensure that our engagement has a destination.

Are there any areas they could improve?

We’re satisfied with the quality of East & West Inc’s services, but we’ll be grateful if they lower their pricing. Our industry is deeply impacted by the pandemic — we’re only trying to maximize our capital by reaching out to customers in need of office spaces despite the current situation.

Do you have any advice for potential customers?

I originally didn’t want to trust an agency to take charge of my marketing needs, but I’ve come to trust them because they’ve been very transparent and thorough in defining what they can do for my company.

"They get the work done right the first time — that says a lot about their expertise and work discipline."

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