Introduce your business and what you do there.

I’m the CEO of AirborneApp, a skills engagement platform that’s especially built for salespeople. Our software automates business processes to streamline the operations of marketing agencies.


What challenge were you trying to address with East & West Inc?

We needed their team to design our website’s landing pages.


What was the scope of their involvement?

East & West Inc’s first task for us was designing the content of our website’s landing pages. We’ve also made a couple of e-books that needed the team’s expertise in terms of design strategy. From relying on their design services, we’ve then decided to further the partnership and delve into marketing, including sales funneling, ad budgeting, and ad spend design for our social media pages. East & West Inc has designed our entire website and its landing pages in that our users are given access to an automated signup process. Apart from creating our marketing campaigns to drive site traffic, we’ve provided them with our credentials to our social media pages, so they can set up and monitor our online ads.

What is the team composition?

We mainly communicate with Abdul (CEO), but we also work with East & West Inc’s designer, marketing specialist, and other resources who are in charge of handling our ads for us.

How did you come to work with East & West Inc?

We found East & West Inc’s team through their Instagram ads.

How much have you invested with them?

We’ve spent around $70,000 so far.

What is the status of this engagement?

We started in August 2020, and our partnership is ongoing.


What evidence can you share that demonstrates the impact of the engagement?

We started in August 2020, and our partnership is ongoing.

How did East & West Inc perform from a project management standpoint?

We mainly communicate via Zoom and Google Hangouts. East & West Inc has a smooth workflow, and that makes the project easier for us to manage. Our weekly expectations are always met, so we don’t feel the need to check on them often. They constantly send video updates to let us know what they’re currently working on, and what else they have to work on in the coming weeks.

What did you find most impressive about them?

Abdul is especially helpful in making sure that our collaboration is both successful and simple. His team provides us with solutions that effectively optimize our platforms and forward our campaigns to the right people. Our engagement with East & West Inc doesn’t feel like a mere work relationship, because they also educate us with matters about marketing and design that can benefit our business. Overall, we always appreciate East & West Inc’s straightforward and communicative approach.

Are there any areas they could improve?

They already work systematically, but as a highly organized worker myself, I think we can benefit more from more thorough documentation.

Do you have any advice for potential customers?

You have to be as committed as their team if you really want to drive positive results out of your engagement. Apart from that, be aware of the fact that this aspect of marketing, and any of its aspects for that matter, won’t bring results overnight. It takes patience and dedication — their services are also not the cheapest out there, but they’re worth every penny.

"East & West Inc’s work has also helped us secure a high domain rating, and that ultimately helps our revenue grow."

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