Autograph Authentic is a pioneer in the Sports Collectibles and Autograph Memorabilia industry since 1991. Now more than ever AA took its auctions online and wanted to drive consistent, targeted traffic that will help increase demand on their auctions. Which will increase the average value per bid.
Since Autograph Authentic runs multiple auctions, we started by building hyper targeted personas. Running an awareness campaigns across social medias, along side multiple conversion optimized campaigns. Our goal was to drive targeted traffic while building scarcity with time sensitive auctions.
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